Facebook Achieves Widespread Domination in America!

Over half the population of US on Facebook!

According to new figures released by Arbitron Inc. and Edison Research, America joins the UK with half of the population on Facebook.

Since its launch seven years ago, Facebook has attracted over half a billion people around the world, and continues to grow.

Facebook VP of Europe, Joanna Shields, announced to attendees of the Financial Times Digital Media and Broadcasting Conference in early March that the total number of users in the UK had reached just over 30 million – half the country’s population.

Today, more than half (51%) of Americans over the age of 12 have a profile on Facebook, found the joint study from Arbitron and Edison Research.

Three years ago just 8% of the U.S. population was signed up with the social network.

These figures are taken from a new study, “Dial 2011: Navigating Digital Platforms” by Arbitron and Edison Research that is due for official release next month, along with a free webinar. Among other things the study delves into the reasons behind Facebook’s incredible rise in popularity.

Emineo Media

Biz Report

Social media revenue growing in 2011!

Both ad and PR agencies see social media revenue growing in 2011

Public relations and advertising agencies see increased social media revenues and plan to work together on social media as a growth strategy for 2011.

A joint study from the Transworld Advertising Agency Network and Worldcom Public Relations Group surveyed principals at 25 advertising agencies and 25 PR agencies in January 2011 on how effectively the industry is using social media. The groups found fees from social media made up a greater percentage of overall revenues in 2011 for both types of agencies.

In 2010, 28% of PR agencies reported that 15% to 33% of revenues came from social media, and that number has jumped to 44% in 2011. On the advertising side, 16% of respondents reported that social media revenues were greater than 15% of their total revenues in 2010, and were expected to increase to 20% in 2011.

PR Pros Use Social Media More Effectively

Emineo Media

The Rising Need for (more) SEO and Social Media Marketing

So yesterday eMarketer published their article Search Behavior Shines Spotlight on Organic Results. In short, a controlled test was completed that confirmed what many have been voicing for some time now: web users aren’t clicking on paid ads. If you’re in the PPC biz, this shouldn’t come to a surprise to you. Emineo Media customers have been voicing this for several months now. Recall too however that the landscape is ever changing. There are always new competitors infringing on your key words, not to mention Social Media. With more web users searching on Facebook (before trying Google or Yahoo), it also bodes that Internet advertisers also need to diversify their ad spend across multiple platforms.

If you haven’t done so already, revisit your SEO and Social Media Marketing strategies. What you were doing just six months ago likely isn’t producing the same results now. Staying in contact with customers and prospects takes commitment and persistence. They may not be talking back frequently, but they are listening and when the right opportunity is presented to them – they will engage. So make sure your communications are inviting and engaging. This strategy works very well for our clients and it can work well for you too.

How are you engaging your social audience? Please share!