Website and Email Critical B2B Investments!

In a recent survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success.

Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the greatest number of respondents expected spending increases to come from online (78%). By contrast, 44% said they would be spending more on events and 36% on direct mail.

Online, B2B marketers were most likely to report planned increases in marketing spending on their websites and email programs, followed by social media. These results differed in priority from those of a survey of general US marketers by RSW/US.

Among that group, 65% planned to spend more on social media, followed by 47% on email. RSW/US did not report on increases in website spending.

More than two-thirds of B2B marketers already used social media marketing as of December 2010, where the main focus of marketing efforts was brand building. Despite customer acquisition being B2B’s top goal for the year, less than half of respondents were using social media for lead generation.

In 2010, social media, websites and email each received a median of 10% of B2Bs’ online marketing budgets. Spending levels were higher on display and video advertising.

 Article

Emineo Media

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SMBs Look to Facebook and LinkedIn for Lead Generation!

 SMBs Look to Facebook and LinkedIn for Lead Generation

Emineo Media

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Parents of Young Children Prime for Social Marketing!

Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user is. Consumers’ life stages influence their presence on social media as well as their concerns as shoppers and buyers, which is what makes them of interest to marketers on social sites to begin with.

Preliminary results from a Media Audit study of social media users highlight the differences in usage and interest among adults in different phases of their lives.

While the youngest respondents without children were most active on Facebook, Twitter or Myspace, the presence of kids made adults overall much more likely to be on social sites. More than 60% of adults with kids of any age living at home used Facebook, Twitter or Myspace, vs. 51.3% of all adults, and the parents of young children were especially avid users. Among respondents with children under 6 years old, 67.1% had used one of the sites in the past month, while 58% of parents of teenagers reported the same.

These young parents also represent a group more likely than average to make many big-ticket, family-oriented purchases, such as cars, video cameras, PCs, large appliances or a new home. And parents looking to make these purchases for their families are more likely than average to be found on Facebook and similar sites, especially parents of kids under age 6.

Parents of Young Children Prime for Social Marketing

Emineo Media

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