Solution makes global SEO an option!

For just over a year, experts have been issuing notes to publishers and advertisers that they needed a global platform. Translated content, logos and messages have been touted as a huge benefit for brands, but many brands havent figured out exactly how to complete this translation in an economical way. by Kristina Knight. A new release gives brands a solution for the search arm of campaigns. This month BrightEdge released their global Search Engine Optimization solution, which allows brands to tap into a single solution to manage their brands rank across search platforms around the globe.

“Our clients asked us to extend the platform’s reach so they can drive the same ROI globally that they are seeing in the U.S.,” said Jim Yu, BrightEdge CEO. “At home and around the world, the Web is increasingly cluttered and complex. Our clients use BrightEdge to break through this clutter and use natural search as a major revenue driver. Bringing our platform to international search engines will give companies a means to scale and drive new business in ways simply not possible before.”

The number of search queries continues to increase month to month. The latest numbers from comScore finds that more than 15 billion searches were queried through search giants Google, Yahoo and Bing. Queries from Bing and Yahoo have potentially the highest accuracy rate, with users clicking through to a website after querying Yahoo or Bing more than 80% of the time.

According to eMarketer, the overall US ad spend will reach $36.3 billion by 2014, a 9% increase over 2008. According to Efficient Frontier, SEM spending is on track for between 15% and 20% growth in 2011. Researchers found that, year to year, SEM spending increased by 23% in 2010.

Solution makes global SEO an option – Search Marketing

Emineo Media

What Makes Facebook Fan Pages Successful?

Engagement, interest and constant connection keep fans coming back on Facebook!

Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.

Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.

Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to Marketing Week in the UK about how the brand uses Facebook.

“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” she said. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.”

What Makes Facebook Fan Pages Successful?

Emineo Media

Marketers Experiment with Social Games!

Social gaming exploded in 2010. Addictive apps like FarmVille and Mafia Wars grabbed the attention of social network users, the press—and marketers. eMarketer forecasts social gaming revenues will surpass $1 billion this year.

Most of those dollars will come from virtual items purchased by the 61.9 million internet users who will play social games this year, according to eMarketer estimates. That represents 27% of the US internet audience and will rise to 29% by 2012.

“That is a spectacular number considering that this form of gaming took off in earnest less than two years ago,” said Paul Verna, eMarketer senior analyst and author of the new report, “Social Gaming: Marketers Make Their Move.” “Next year’s growth will be modest compared with the meteoric rise of this form of gaming in its first two years, but the projected increase will be healthy enough to sustain multiple opportunities for game developers, publishers, investors and marketers.”

For that reason, eMarketer’s projections are cautious. Data from Inside Social Games shows there were sequential decreases in cumulative worldwide monthly active users for the top 15 games on Facebook in the last four months of 2010. The index bounced back in January 2011 as a result of CityVille’s instant popularity, but there was a 9.6% year-over-year decline in January 2011.

How Marketers Can Experiment with Social Games

Emineo Media