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Consumers Force Retailers to Adopt Social Strategy!

Confusion about ROI, disagreement about performance indicators

For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites

Consumers Force Retailers to Adopt Social Strategy – eMarketer.

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Social Media Will Change Your Business – BusinessWeek!

The original title of this story was “Blogs Will Change Your Business,” published in May, 2005. It has received numerous revisions and updates and 5 years later; its essential reading for anyone interested in the relevance of the evolution of Social Media.

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.

Social Media Will Change Your Business – BusinessWeek######.

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