Social Media Is Top Priority for Search Marketers

Social will be at the center of SEO and PPC campaigns

Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers told search marketing agency Covario, it’s definitely the year of social.

Search marketers have discovered how social media marketing can help build their search engine optimization efforts, and respondents to the Covario survey said their No. 1 priority for SEO next year was integration with social media programs. According to the report, “leveraging social media for scalable link-building efforts is a major initiative for advertisers.”

Social media will also play an important part in paid search efforts next year. Search ad campaigns on sites like Facebook and LinkedIn were top of mind for nearly half of advertisers surveyed—far ahead of priorities like local search or dealing with recent changes to major search engines (for example, Google Instant and Yahoo!-Bing integration).

Social Media Is Top Priority for Search Marketers

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