Website Redesign & SEO
With a laser focus on local off-line marketing strategies, online marketing and branding often get left behind. The same holds true for this locally owned Clearwater, FL A/C contractor Blair’s Air Conditioning & Heating. It’s a common scenario we see day after day and regardless of the circumstances that bring a business to the realization that they need to address their online presence, the need is real, the need is very high, and any neglect is counterproductive to any and all marketing campaigns.
The key challenges Blair’s faced were an outdated design, an undefined SEO strategy and like most small businesses a very tight budget for online marketing campaigns.
Our creative team selected a website design that engaged visitors immediately with the company’s value proposition and primary lines of business. The new site also leverages the company’s highly regarded customer loyalty program, provides an easy to manage admin panel for site-level updates, content management and blogging.
To increase traffic and turn website visitors into targeted local leads our SEO experts optimized the new site and launched a six-month local SEO plan.
Within four (4) months of launch the site is:
- Properly indexed & discoverable on all major search engines.
- Found on Page 1 of Google searches for 4 targeted key words
- Enjoying over 600 page views per day (1179% increase)
- Generating local inquiries, leads and measurable business.
For a FREE compreshensive analysis and quote for maximizing your online presence – Contact Us.