We know education and understand the going to college crowd.
Leveraging a MICROscholarship through social media is a powerful and unprecedented marketing tool to engage the Gen X and Gen Y markets, young adults and college students ages 18-44. This demographic wants to feel they are part of something, not just a number on a list with numerous other people. Facebook is a great place for brands to create a real connection with consumers, and in turn, create invaluable loyalists.
Businesses want to engage their audience and find their brand’s social media voice. And to get your fans talking about your brand there needs to be something they value and are willing to share with others.We know how important it is to strike the right balance between marketing, corporate philanthropy, and social engagement. And its all possible with a MICROscholarship by Emineo Media.
What is a MICROscholarship?
Click the following image to watch a brief informational movie to learn more about MICROscholarships and what they can do for your business.
Why a MICROscholarship?
Our MICROscholarship contests bring together two key audiences; Businesses (scholarship sponsors) and Students (in-need of additional funding for college). When you set out to engage your fans through social media, the logical place to start is by thinking through your overall goals. Whether your goal is to generate leads or simply build brand awareness a scholarship contest is the most effective social media marketing tool available. A scholarship contest gets you fans on social media, increases website traffic, generates leads, and produces higher search engines rankings.
MICROscholarships aren’t just another chance-to-win contest. Using our proprietary interactive strategy and tested knowledge of what motivates students, your business can reach this highly coveted, socially fresh audience.
The College-bound Market
Over 2.1 million students attended a US college in 2009. Approximately 70% of those students all received some sort of financial aid. Students with financial need aren’t looking for a “full ride.” They’re trying to achieve their goals and dreams.
Our team will collaborate closely with you to create and launch a targeted scholarship that generates a buzz and creates awareness and traffic.
Students will engage with your brand through the use of social media, your business website and word of mouth marketing.
Each scholarship contest produces measurable data for improving consecutive campaigns and increasing your ROI.
What student’s are saying.
Why Emineo Media?
We’ve applied over 25 years collective experience in student funding, marketing and technology to give your business the necessary tool for reaching a coveted market segment, college-bound students and families. We understand how financial need drives student behavior. A targeted scholarship contest inspires student action, creates increased page-views, builds a loyal fan base and generates mentionable content to supplement existing on- and off-line marketing efforts including press releases.
Contact us today for a complimentary consultation and quote.
