Marketing Your Business using Professional Facebook FanPages

Do you know that Facebook is second only to Google in terms of the traffic it gets? Facebook now ranks second for traffic generation among all the websites on the Internet. At this moment, here are over 500 million active users on Facebook, and the number is increasing every day that goes by. Isn’t that incredible?

You may not know this, but that number is higher than the population of most countries! As a matter of fact, there are only three countries that boast a higher population than the number of Facebook’s active members! Studies show that the number of Facebook users has increased by 25% over the last year alone in 47 countries.

Companies involved in online marketing, including Levi, Toyota and even the New York Times, have joined the bandwagon. You can find more and more major players with their own Facebook fan pages and Facebook company pages every day. These marketing professionals know that they reach an active and growing global market by setting themselves up on Facebook. If you want global exposure for your products and services, perhaps it’s time to consider putting up a Facebook fan page.

But now small, local businesses are also experiencing how powerful this new marketing strategy is. All types of small businesses from pizza parlors to dentist offices are establishing an online presence using Facebook as their primary marketing vehicle. By building a large local fan base, they have an instant audience for announcements such as specials, sales and the availability of new products.

Naturally, nobody involved in online marketing is going to let this opportunity pass. Facebook marketing is the biggest trend going in the Internet marketing community. Not only is there a huge reach, but Facebook offers specific target marketing because of their exceptional demographics positioning tools.

There are several key elements to make a Facebook presence work. First of all, you should design and construct a professional Facebook fan page or product page rather than use the standard Facebook profile you get when you initially sign up at Facebook. There are several reasons for doing this. You can keep your personal and family Facebook profile separate from your business profile, which ads professionalism to your image. There are also several marketing advantages to using a Facebook page rather than your own profile.

A very recent and exciting development is that you can include an IFrame in Facebook pages. An IFrame is a technical term used to describe a technology that allows you to display a page from any Internet location in your current page. This takes the limits off of what you can do on your Facebook page! You can have clickable links, display video and other types of media and you can even embed forms that let you gather information from the people who visit your page. You can even display your entire web site in your Facebook page if you want to!

The next area of attention is the Facebook business profile on your fan page or business page. You need a profile that helps you build credibility and confidence. Your goal is to build a large fan base for your business that will produce leads and profits over the long term. Your business profile is a key element people will use to form an opinion about you and your business. Pay particular attention to how you construct your business profile.

Because of the immense popularity of Facebook, it is just common sense for businesses to establish a presence there with a professionally designed page that takes full advantage of the new IFrame capability. Gone are the days of static pages in Facebook. With a built-in audience of over 500,000 active users, perhaps you should consider establishing a Facebook presence with a professionally designed and constructed Facebook fan page or business page.

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