There’s a lot to “Like” about Facebook Marketing
Facebook has become instrumental in bringing people together through the Internet. What started as a simple way to connect with friends has grown into an effective mass marketing tool for businesses of all sizes. And, you don’t need to be a large corporation to get in the game and establish a presence on Facebook. Today, businesses of all sizes and types are leveraging their Facebook fan pages to reach this demographic-rich audience some 800 million strong and growing!
So you’ve setup your business fan page; Now what?
Outside of your circle of friends and business acquaintances, how do you amass a following worthy of producing reportable sales figures?
Engaging Facebook audiences is more than setting up your fan page. Emineo Media’s custom fan sites successfully promote your products and services, build brand awareness, and position your business for long-term sustainable growth.
There are a number of good reasons for businesses to create and maintain an active presence on Facebook.
- Get found by people who are searching for your products or services
- Connect and engage with current and prospective customers
- Create a community around your business
- Promote other content you create, including videos, blog articles, or other resources
- Generate leads for your business
In short, the more you engage your following on Facebook by getting them to dialogue with and about your services, the more keyword-rich and relevant content is produced and indexed with the major search engines. Yes, Google, Bing and Yahoo are actively crawling both your business website and your Facebook fan page to determine how important your sites are to the searching public. In today’s online environment, each of these sites compliments the other’s efforts and overall goals; to rank highest in search.
Facebook, by the numbers*:
- There are more than 800 million active users
- 50% of active users log on to Facebook in any given day
- Average user has 130 friends; connected to 80 community pages, groups, and events
- More than 30 billion pieces of content are shared each month (Web links, news stories, blog posts, notes, photo albums, etc.)
- Over 350 million users are accessing Facebook through mobile devices
- More than 2 billion posts are “liked” and commented on per day
Whether your goals are to build brand awareness, identify ardent fans, or retail your products and services, Emineo Media’s team of Facebook experts can jump-start your following and sales with an engaging fan site.
Contact us today for a complimentary, no-obligation quote.
*Source: Facebook Press