Donna Summer Dominates Social Networks After Death
Donna Summer died on the morning of May 17 and many people reacted by taking to the Internet and online music services.
According to data provided by Next Big Sound, fans flocked to her Wikipedia page. Normally receiving close to 2,000 hits a day, her page garnered a whopping 1,480,461 page views on May 17. Further, an increase of 419,476 plays on VEVO was a 48% increase from the norm. 23,834 people — 19% more than on any other given day — took to Facebook and became fans of Donna Summer’s official page.
Slacker Radio launched a station in honor of Summer and her legacy that can be found in the Slacker Spotlight station category anywhere Slacker is available. The curators at Sharemyplaylists.com have also put together their own tribute that people can listen to and share on Spotify.
As reported by social sharing analysis company Monstro, Donna Summer’s music represented 4.53% of all shares yesterday on Twitter. Heavy sharing activity came from the following platforms, led by Rhapsody. 91.67% of all shares by Rhapsody listeners were Summer songs.
Percentage of All Music Shared (May 17)
Rhapsody – 91.7%
Rdio – 33.7%
ThisIsMyJam – 27.6%
Spotify – 23.6%
SoundTracking – 11.7%
In prior weeks, Summer averaged about one share every four hours across all monitored services, while yesterday (May 17) there were an average of 139 shares per hour, with the peak at 637 per hour at noon EST.
According to Spotify, Donna Summer saw a 3,000% increase in streaming activity on the on-demand platform. Her top song on Spotify was “On the Radio” which received 56,001 plays yesterday, according to Nielsen BDS. Other top hits included “She Works Hard For The Money” and “Bad Girls.”
Most Played Summer Songs on Spotify (May 17)
“On The Radio” – 56,001
“She Works Hard For The Money” – 31,932
“Bad Girls” – 29,802
“Last Dance” (Single Version) – 25,386
“Dim All the Lights” – 25,343
Lastly, the top five songs that were shared, according to Monstro music, differed slightly from those that fans listened to on Spotify.
Most Shared Summer Songs (May 17)
“I Feel Love” – 522 shares
“Hot Stuff” – 434 shares
“Last Dance” – 268 shares
“Love to Love You Baby” – 183 shares
“MacArthur Park” – 127 shares