An effective website design is one that attracts targeted traffic, encourages visitors to browse content, satisfies visitor experience and retains recurrent traffic.A site design should convey marked qualities that distinguishes you from your competitors, especially since most sites reflect personal and/or business endeavors.
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Discounts and offers drive participation, but social media followers also want to show support Consumers connect with brands both via email lists and by “liking” companies on Facebook. While users want to receive discounts and special offers via both channels, connecting with a brand on social media
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10. Focus on the customer: Nordstrom When mythic stories circulate about your company’s awesome customer service, you know you’re doing something right. That’s the hallmark of this upscale department store, which is rumored to have once graciously accepted the return of a set of tires, even though
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9. Serve up the quirky: Southwest Airlines This low-cost carrier has consistently set its own route in the airline industry, creating a distinct personality through everything from open passenger seating to flight attendants who sing the safety demonstrations. “Southwest has always been a very independent brand that’s
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8. Forge connections: Starbucks After suffering a slump a few years back, the world’s leading specialty coffee retailer has perked up its business and its brand by getting back to its original promise of bringing people together. “Starbucks has gotten much more in touch with the reason they’re
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7. Can-do attitude: Nike On its website, Nike declares its mission to “bring inspiration and innovation to every athlete in the world,” adding, “If you have a body, you are an athlete.” It’s that aspirational message and mainstream appeal that connects the athletic apparel company to consumers
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6. Stay consistent: Ford In an era when the only thing that seems certain is change, Ford’s consistent branding has established the company as a beacon of reliability. The Blake Project’s VanAuken points out that from its simple, one-syllable name to its iconic logo and emphasis on
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5. Design an experience: Target It’s easy to forget that Target is a discount store. With its sleek, stylish ad campaigns and collaborations with high-end designers who create limited-edition merchandise that sends fashionistas into a frenzy, Target’s public face often belies its mass-merchant status. Further distinguishing it
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4. Keep it cool (and fun): Apple What other company has the public and the press waiting breathlessly for each new product release? The bottom line is whatever that new Apple product is, consumers trust that it will be smart and sleek and that it will improve
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3. Live up to your promise: FedEx With a straightforward passion for the task at hand, FedEx has created a strong corporate identity. Not surprisingly, the company received its strongest ratings in ability, specifically for being able to achieve what it promises and for the efficiency of
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