While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions. With over 28 million unique monthly visitors, LinkedIn is the most business-focused social media platform for
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Branding isn’t your company name. It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception. When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about
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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more. Which social media sites should you be focusing on for YOUR target market? The Pew Research Center has released the results of a comprehensive social
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Vine is a new mobile app that lets you create and share short looping videos. Think Instagram but with video. Learn how your brand could use Vine, get some tips and tricks and get vining!
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The new MySpace certainly looks nice. Gone are the eye-jarring profiles and clunky navigation. Today’s MySpace is all about the visual/aural experience. With side scrolling, lots of whitespace and ease of navigation, one has to wonder how this site would be hailed if it were new and
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While Google quickly became a mega-giant in the search world, it never did quite reach the success in social media it wanted. It sure didn’t come anywhere close to Facebook. Here is a look back at Google’s forays into the social media revolution.
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The world of social media has collected billions of users world wide. Whether you use Twitter or Facebook, you are still tuning and and communicating through social media. Here is a look at the frenzy of activity that goes on every second on social media websites.
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Social media accounts for 5% percent of leads For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads. That, at least, is the conclusion of an analysis of 600 US B2B SMB websites conducted by Optify. The study, which parsed over
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These social sites are continually growing, expanding and changing and it can sometimes be difficult to keep up with the changes. Below are the top 10 tips to help your social media marketing in 2013. 1. Make your posts more relevant — When people first started using
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Facebook: With over a billion users, Facebook is the largest social network in use. It’s an online forum where you can create a personal profile and professional/fan pages, and essentially share your life. It’s a larger, more static site than Twitter or Pinterest, and mostly used to
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