The World at Work is powered by GE. This new series highlights the people, projects and startups that are driving innovation and making the world a better place. Name: Keepon Big Idea: Keepon is a little robot, developed in Japan, that is used to research childhood communication
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Bay has revised its global m-commerce forecast, predicting that it will generate almost US$5 billion in sales volume in 2011 — US$1 billion more than the prediction made earlier this year. The news comes as eBay reported that revenue for the third quarter ended September 30, 2011,
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Moms continue to be one of the Internet’s most desirable groups. eMarketer estimates that there were 35.3 million US mothers online in 2008, a number that is expected to reach 39.6 million by 2012. New communities and content sites for moms appear practically every day. Marketers and
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With Facebook’s major changes set to roll out this week, little thought has been given to answering how Timeline and the revamped Open Graph will affect our interaction with rest of the web, and how websites stand to benefit. I believe that weaving Facebook even deeper into
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Is there a hotter trend for small businesses and consumers than deal-of-the-day websites? Yet the boom may hurt firms in certain industries, reports IBISWorld, an Los Angeles-based market research company. Especially vulnerable, according to IBISWorld: Small businesses that operate in highly competitive industries with low profit margins.
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Blog posts and videos have the highest value for marketers Paying for mentions in social media, or social media sponsorships, has become a more popular marketing tactic. By late 2009, it had attracted the attention of the US Federal Trade Commission, which released regulations requiring bloggers and
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Do you know that Facebook is second only to Google in terms of the traffic it gets? Facebook now ranks second for traffic generation among all the websites on the Internet. At this moment, here are over 500 million active users on Facebook, and the number is
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Despite a plethora of social networks and location-based services being launched every other month, Facebook continues to be the #1 Marketing Tool for small businesses. These are the findings of a MerchantCircle survey which queried 8,000 small businesses about the adoption of various marketing products. The survey
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Are you interested in taking the Google Plus tour? Click on the link below! The Google+ Project.
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Prospective students today use the Internet, plain and simple. They are part of the digital generation, brought up with computers, smart phones and other digital devices. The latest report about this generation of prospective students’ online behavior and expectations when researching colleges and universities speaks volumes about
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