Interactive Web & Social

Archive for the ‘Investment’ Category

The Value of Social Media Sponsorships?

Blog posts and videos have the highest value for marketers Paying for mentions in social media, or social media sponsorships, has become a more popular marketing tactic. By late 2009, it had attracted the attention of the US Federal Trade Commission, which released regulations requiring bloggers and

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Why Facebook is the #1 Marketing Tool for Small Businesses

Despite a plethora of social networks and location-based services being launched every other month, Facebook continues to be the #1 Marketing Tool for small businesses. These are the findings of a MerchantCircle survey which queried 8,000 small businesses about the adoption of various marketing products. The survey

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The Google+ Project

  Are you interested in taking the Google Plus tour? Click on the link below! The Google+ Project.  

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The Goal of Internet Marketing

Internet marketing and SEO are supposed to help make a lot of things happen for a site- boost your ranking in the SERP, increase your brand presence online, drive more targeted traffic to your site, build and maintain an online reputation, establish relationships with consumers and so

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Facebook IPO Targets 100 Billion!

Numbers soared to surprising heights when LinkedIn went public, so naturally rumor has it Facebook (news, site) is is preparing itself for an IPO that could surpass US $100 billion. The report comes to us via CNBC, which says the IPO is likely to happen during the

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Average U.S. Smartphone Data Usage Up 89% as Cost per MB Goes Down 46%!

The mobile Data Tsunami initially described here is still growing at an astounding pace. According to Nielsen’s monthly analysis of cellphone bills for 65,000+ lines, smartphone owners – especially those with iPhones and Android devices — are consuming more data than ever before on a per-user basis.

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Mobile Users Check-In!

Checking in to location-based services on a mobile phone is still not a mainstream activity, but adoption is increasing, especially among smartphone users—those most likely to use the apps that check-ins are typically tied to. According to comScore, 7.1% of all mobile users and 17.6% of smartphone

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Moms using Smartphones for Shopping!

Smartphones are spreading quickly throughout the population. eMarketer estimates 31% of US mobile users will have a smartphone this year, and according to research from mobile ad network Greystripe, many of those phones are ending up in the hands of older users. The company’s “Advertiser Insights Report”

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Social media revenue growing in 2011!

Both ad and PR agencies see social media revenue growing in 2011 Public relations and advertising agencies see increased social media revenues and plan to work together on social media as a growth strategy for 2011. A joint study from the Transworld Advertising Agency Network and Worldcom

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Jump-Start your Social Media Marketing!

Social Media has helped level the proverbial playing field and regardless of your business size and marketing budget, you can effectively and efficiently give your online presence a boost with a branded scholarship. And for your efforts, you will get:  Recurring, unique visitors on your website Countless Facebook fans

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