Pinterest is the hottest young site on the internet. In the past six months, the social sharing tool has gone from effectively non-existent to one of the top 100 sites on the web (and is on track to break into Alexa’s Top 50). Pinterest’s traffic charts aren’t
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How do you motivate consumers to share your brand with their friends? And how do you motivate their friends to become influencers on your behalf? While there’s no sure-fire gimmick that guarantees a runaway success, this article shares 10 steps that can make your influencer marketing program
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Hispanic mobile users are nearly 17 percentage points more likely to use mobile web than whites: While whites make up the lion’s share of US mobile phone and mobile internet users, a new eMarketer forecast estimates Hispanic, Asian and black mobile users in the US access the
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As the lines between search engine optimization and social media continue to blur and form one synergistic effort, it is critical that both small and large companies stay up to date with new opportunities for spreading brand awareness and connecting directly with their audiences. When Google makes
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One in three college grads said that access to social media sites like Facebook and the ability to choose their own devices was more important to them than salary when considering a job offer. This according to a study of 2,800 college students and young professionals worldwide
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B2Bs much more divided on primary social network than B2Cs. Business-to-business and business-to-consumer companies may have different target audiences, sales cycles and products, but when it comes to online marketing, they both must choose from the same set of tactics and channels designed to help them meet
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Moms continue to be one of the Internet’s most desirable groups. eMarketer estimates that there were 35.3 million US mothers online in 2008, a number that is expected to reach 39.6 million by 2012. New communities and content sites for moms appear practically every day. Marketers and
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A Little History About EdgeRank. At a high level, the EdgeRank formula is fairly straightforward. But first, some definitions: every item that shows up in your News Feed is considered an Object. If you have an Object in the News Feed (say, a status update), whenever another
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Social Media presence is more important than social media Ads, yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping
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It’s no great secret, businesses are practically chomping at the bit for the chance to get into the new Google+ platform and begin experimenting with the potential new ways of engaging their audiences. The platform and its initial popularity presents a plethora of opportunities not just for
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