Donna Summer died on the morning of May 17 and many people reacted by taking to the Internet and online music services. Radio Remembers Donna Summer: Songs Get Huge Airplay After News of Singer’s Death According to data provided by Next Big Sound, fans flocked to her
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Boomers still prefer TV during workday Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in consumer media time spent. The Frank N. Magid Associates Generational Strategies study surveyed consumers of various ages
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Data and social media investment central to marketing strategy, programs: Keeping pace with the ever-changing dynamics of the online marketing space is no easy task. New technologies and tactics seem to crop up daily and evolve so rapidly that marketers often have difficulty deciding where to focus
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If you’re hashing-out your 2012 marketing & advertising budget, don’t go soft on social media – especially Facbook. Social networks have cemented their place in advertising, not just marketing, and we agree – businesses need to be (on Facebook) to reach their target audience. Read more…
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A Little History About EdgeRank. At a high level, the EdgeRank formula is fairly straightforward. But first, some definitions: every item that shows up in your News Feed is considered an Object. If you have an Object in the News Feed (say, a status update), whenever another
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With Facebook’s major changes set to roll out this week, little thought has been given to answering how Timeline and the revamped Open Graph will affect our interaction with rest of the web, and how websites stand to benefit. I believe that weaving Facebook even deeper into
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Social Media presence is more important than social media Ads, yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping
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Facebook users have both positive and negative expectations when “liking” a brand Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a
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It’s no great secret, businesses are practically chomping at the bit for the chance to get into the new Google+ platform and begin experimenting with the potential new ways of engaging their audiences. The platform and its initial popularity presents a plethora of opportunities not just for
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Do you know that Facebook is second only to Google in terms of the traffic it gets? Facebook now ranks second for traffic generation among all the websites on the Internet. At this moment, here are over 500 million active users on Facebook, and the number is
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