Interactive Web & Social

Archive for the ‘College’ Category

College Students Challenge Marketers on Mobile

By the time the class of 2016 graduates, close to 90% of college students in the US will own a smartphone. Fewer will carry tablets, but penetration levels will be high if recent trends continue; between March 2011 and January 2012 alone, tablet ownership tripled among college

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How Students Can Use Social Media To Actually Learn Real World Skills

Owing to the present difficult economic situation, financial literacy has turned out to be one of the hottest topics of discussion in the media. Being economically savvy is extremely important for making the type of smart money decisions, that’s essential for having a good standard of living.

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Learning Tools Over The Years: Social Media in the Classroom

When was the last time you put your hands on a tape recorder? How about a slide projector or an overhead projector? Unless you’re stuck in some type of time warp, it’s probably been a while. In this age of technology, which allows us to do just

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Marketers Targeting College Kids Should Stick with Search

Students search online for everything—even when they know other sources might be more trustworthy These days, college students who need an apartment head straight to Google or another search engine. Even sites such as apartments.com or apartmentguide.com are becoming an afterthought to this demographic. According to a

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Students in Canada Want Retail Apps

Most have downloaded at least one, along with location-based and social media apps   According to a September 2011 Conversion Research survey of Student Price Card‘s student credit card customers, 56% of students in Canada ages 14 to 24 owned or used a smartphone. Those ages 18 to

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Free Homework Management Tools for the Digital Student

1. iProcrastinate This tool is useful for organizing to-do lists and tasks you deem most important. Syncing from your computer to your iPad or iPhone, this paperless alternative offers ways to organize your homework, exam and/or social schedule. After entering into the system what you need to

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Students Harness Social Media for Good

Just in time for Thanksgiving, here’s a heartwarming story: students at the University of Arkansas at Little Rock are helping to promote a local food bank as part of their public relations class. The students are combining the efforts to blog for the food bank and keep

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College Grads Say Salary Is Less Important than Facebook Freedom at Work

One in three college grads said that access to social media sites like Facebook and the ability to choose their own devices was more important to them than salary when considering a job offer. This according to a study of 2,800 college students and young professionals worldwide

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Why Content is Still King in Higher Education Marketing

Prospective students today use the Internet, plain and simple. They are part of the digital generation, brought up with computers, smart phones and other digital devices. The latest report about this generation of prospective students’ online behavior and expectations when researching colleges and universities speaks volumes about

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A New Social Audience for SMBs

Business branded scholarships are affording SMBs a new wealth of traffic and social followers. What is your business doing to reach the next generation of consumers, 18-30 year-olds?

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