PR professionals think social media is important for reaching Hispanics, though less than half currently use it. PR professionals consider social media just as important for reaching Hispanic markets as it is for reaching mainstream markets, yet less than half are currently using social media to do
Over half the population of US on Facebook! According to new figures released by Arbitron Inc. and Edison Research, America joins the UK with half of the population on Facebook. Since its launch seven years ago, Facebook has attracted over half a billion people around the world,
Both ad and PR agencies see social media revenue growing in 2011 Public relations and advertising agencies see increased social media revenues and plan to work together on social media as a growth strategy for 2011. A joint study from the Transworld Advertising Agency Network and Worldcom
As confirmed in a recent study, web users nearly always click on organic search results as opposed to paid search ads. This confirms that businesses need to continue, or refocus marketing spending on SEO and Social Media.
Marketing, per se, is neither good nor bad according to Simon Sinek. It is simply the way a company speaks to us. People use their mouths, companies use marketing. It is objective. However, how companies choose to speak to us is another story. What are you looking
Facebook to Surpass Yahoo in ad Revenue! Although it is estimated that Yahoo’s display ad revenue will increase by 16.4% to $1.65billion this year, Facebook will see its display ad revenues surge by a massive 80.9%. Facebook in 2011 will command 21.6% of all online display ad dollars in