Big Jump in Social Media for Holiday Marketing!
Three-quarters will market on social sites this holiday season
Holiday advertising budgets are shifting as marketers increase their reliance on online channels, according to research from BDO USA.
While print advertising remains on top for holiday spending, nearly 27% of retailers reported they would spend most of their budget for the period online, including on social networks. That was up just from 18% last year and puts online ahead of broadcast for the second year in a row.