2011 Trends: Content Marketing Is Critical!

Creating effective, breakthrough advertising has always been a challenge for marketers, as well as for the agencies charged with the task. But the classic interruption-disruption model of advertising is moribund. Marketers should ask themselves five questions about the magnetic content they are seeking to create to determine whether it will be truly attractive to their audience:

  1. Is the content unique?
  2. Is the content useful?
  3. Is the content well executed?
  4. Is the content fun?
  5. Does the content make good use of the channel in which it appears (e.g., social, mobile, video)?

Marketers should base their magnetic content ideas on well-researched customer behaviors, attitudes and lifestyles. This entails altering your emphasis in marketing from “selling product” to identifying and solving a consumer need or want that transcends or complements the physical product or service you are selling. Ask yourself this critical question: Besides your product, what can you do for the consumer?

Geoff Ramsey—CEO, Co-Founder

2011 Trends: Content Marketing Is Critical

5 Comments
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